Teach the art of sales should a specialist. The ideal option for the company is the presence in the staff of a professional, training staff and is well aware of the staffing of the trading team, the marketing strategy of the institution and the specifics of the activity. He must have experience in conducting business games, analyzing practical situations and developing programs, according to which, the art of sales is studied. Many modern companies prefer a different method. It involves the invitation of business coaches. They are educated representatives of consulting companies, who have huge personal experience in the sphere of trade.
Studying the art of effective sales, pursuedcertain goals: increasing earnings and job satisfaction, adopting corporate rules, eliminating errors that lead to customer complaints, achieving more successful trade, forming a team of sellers and reducing supervision over it. You can do it on your own, but this requires the involvement of a sales manager, who first needs to be instructed. A successful employee will ensure the development of required skills on an ongoing basis. Under the guidance of an active manager, the art of sales will be well mastered by the company's staff. His training programs are close to situations from real activity. Moreover, the team of sellers is better motivated for successful training in the case when the person teaching them understands the essence of training during working hours and takes part in their conduct and training.
The manager's participation provides for the applicationreal programs from their own experience and the introduction into the daily work of the staff of the studied methods of conducting trade. He should become a salesman for the trainer. In this role, the manager must perform the following actions: motivate staff to further develop their personality in order to achieve success in their professional activities, set development goals for each individually and ask questions so that the seller, responding to them, understands what else he is worth to work. His duties also include the presence and assistance in the process of purchasing a product by a customer. The manager observes from the side and notes the errors that have arisen in order to subsequently find ways of eliminating them.
The sales method should be taughtOnly an expert who has certain skills and knowledge in this field. It is necessary to have a successful transaction model and a corporate standard, according to which the actions of the personnel will be checked. Teaching the art of sales, the manager should not criticize his students. The indication of mistakes should refer exclusively to the actions of a person, without affecting his personality. Each lesson should end with the employee's encouragement so that he is confident in his skills. The management of the company should know that each of the types of sales training has a certain philosophy and there are no standard trainings.