Have you ever thought about the meaning of color? Of course, more than once - choosing clothes for yourself, the color of the tile in the bathroom and the walls in the nursery or living room. We live in a color world, so psychology and physiology are important to us. Light background is most often used in classical designs - from paintings to furniture. It calms, tones up the working atmosphere, helps focus on surrounding objects and isolate them from the outside world. Light backgrounds are often used in any printed production: you probably faced with the fact that magazines or newspapers where design inversion is applied (for example, white on a black background) are harder to read.
Until recently, in the design of sites, althougha light background prevailed, but the scheme "black background - light text" was popular. However, it often did not justify itself: first, most popular fonts were designed with the idea of displaying (or printing) on a white background. This is why an element such as the thickness of a line is rarely adapted for display in a dark environment. This leads to an optical narrowing of the text. Therefore, if it is important to you how your visitors perceive your site (and this can not not bother you, since the conversion and promotion to top positions directly depends on attendance and readability), choose a light background.
Bright on the site should be those elements on thewhich you want to pay special attention (for example, the buttons "buy", "subscribe", "go"). Templates in which a light background - white and cold shades, perfectly suited to the business theme of any portal. A warm - beige, light yellow, cream, gently-lilac - often used for children's websites and portals (online magazines, forums) for women.
The psychological effect of lightbackground for the site is simple: a person is not distracted by a secondary, he does not need painfully screw up his eyes, look for the necessary information - everything is transparent and accessible. Therefore, the conversion of advertising on these sites is higher.