First of all, the more peopleflipping through the pages of the site, the more advertising materials can be shown to him and the more likely that visitors will go to the advertised website and thereby bring profit to the site.
From the article you will learn what is
It is understood that the visitor who came tosite, does not leave after reading one article, but begins to flipping through the web pages and studying the content in large volumes. The account goes for one session - from entering the site before going back to the search or closing the browser.
From the point of view of modern SEO, if a person has viewed just one page, this could mean:
1. The user quickly managed to find all the answers to his questions and was completely satisfied. And this is good for the search engine - the site page showed high relevance, one of the most influential factors of search engine promotion.
2. The second case - the user did not find answers to the questions on the landing page, and visiting the site turned out to be a waste of time and Internet traffic. Very bad. The search engine will say that this is not a site for people. This is not the place in the top 10, if you please with your page on the 101st kilometer of issue. The resource is deprived of visitors and opportunities to earn money on the Internet. And although search engine algorithms take into account many factors before evaluating the landing page relevance, in any case, if a certain percentage of visitors read more than one page during a visit, this is an obvious sign that people are interested in the information published on the site. That is, the site has high-quality, interesting and useful content. When the inhabitant of a communal apartment comes home and, with no health, locks in his room and sits there like an owl, at his computer - this is called low social activity. And it can also mean that in the communal flat there is simply nothing to talk about and with no one.
In the epoch of linkless ranking, the mainBehavioral factors became the criterion of site quality. It's like that with a communal apartment. If visitors actively wander through the pages of the site, this means that the site motivates people to be active, that people can have fun on this site. And that they can multiply their pleasure by looking through many pages.
Technical SEO in this case does not always help. The most popular bloggers, whose pages are read and reread by dozens, often have, surprisingly, gray sites, low page load speed and, in general, poor design. Not to mention that there is no special interactivity and functionality there. Another thing, an online store. There is nothing to read there, so the technical part should be perfected. Although the online store just a large number of page views and not necessary - the sooner a visitor buys goods, the better the PF and the more profitable for business. So not all resources are useful for many crossings on the site.
Attempts to get a person to navigate through the pages by technical tricks will most often be caused only by irritation and blacklisting of the resource, so as not to fall into the trap any more.