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How to create a banner on the site

Place the banner on the site to maximizeeffectively promote your web project on the web. This is the most popular method of advertising on the Internet, which helps both beginners and already well-known companies to declare themselves and attract new visitors.

But in order to place a banner on the site, you first need to take it somewhere. There are two ways for this:

  • draw yourself;
  • take the finished image from another site.

banner on the site
The second method is mainly used in thatThe case when you need to advertise an affiliate site (for example, Yandex). Manually the most commonly drawn are those banners that advertise personally your products. They are then placed on other sites.

Why banners?

Their main goal is to attract a largethe number of users on your Internet resource. But besides this, banners perform one more task - they form an idea about the company, promote its brand and a positive image. They can also advertise any paid services, while helping the owners of online stores.

The banner of the partner site will bring you a percentage for sales or simply a reward for referrals. This is an excellent type of extra earnings on your web resource.

create a banner for the site

How to create a banner for the site?

If you decide to advertise on your siteanother resource, then everything is simple. Go to this resource and look for a graph about the partnership agreement. In addition, there may simply be placed the banner you want (another name is the site button) and an instruction for its placement.

But if you decide to create your own banner on the site, you will inevitably come across a number of issues that need to be resolved before the process begins.

Image Dimensions

Of course, you can create a banner with anysize, and then look for sites on which it can be placed. However, most web resources have common standardized sizes for advertising images. Here are the most popular of them: 728x90, 468x60, 336x280, 300x600, 300x250, 250x250, 234x60, 200x200, 180x150, 160x600, 125x125, 120x600, 120x240. Most likely, the entire set will not be available on each site, but the information about the affiliate program will specify the specific requirements for your banner.

Banner type

By the way of implementation, banners are divided into three categories:

  • site banner
    Static. This is an ordinary still image. This method is convenient for its simplicity and small weight of the picture, but there is a significant drawback - a relatively low attractiveness and efficiency.
  • Animated. This banner is an animation in the format gif. Here everything is the other way round: high efficiency, but a large file weight.
  • Flash or Java-banner. This is the most difficult to implement the advertising version. In fact, it is a small program, in which there can be a soundtrack, beautiful visual effects and even interactivity. Here, efficiency and expressiveness are already at the highest level, but it is difficult to create such an application, in addition, this process requires good knowledge in the field of creating flash animation. Do not forget also that this technology is relatively new, so some older versions of browsers may not support it, so your genius creation will simply not be visible.

Applications for creating banners

For all three types of advertising you will needindividual programs. For a static image, the CorelDraw or GIMP program is suitable, for the animation - Easy GIF Animator, and the Flash banner on the site is easiest to create in Adobe Flash.

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