More and more popular service Viberdeveloped in the company Viber Media, which in its time was founded by Marco Talmon and Igor Magazin. The last of them was born and spent his childhood in Russia.
Igor Magazin, whose biography begins in 1975, when he was born, was first a Russian citizen. His birthplace is Nizhny Novgorod, where he went to high school.
At the age of sixteen his parents emigrated to the territory of Israel, where he became a student at the end of the school.
Like any Israeli citizen, IgorThe shopkeeper served in the army, where he made friends with Marco Talmon. They shared a common love for gadgets. After the end of the army service, friends managed to establish their first iMesh file-sharing network.
Then they began to work on the creation of an analog"Skype", which could be used on mobile devices, while users did not need to add subscribers to the contact list to make a call.
What did Igor Shopman create with his friend? A similar principle is used in the WhatsApp application, when the user can see immediately after installing the corresponding application all contacts from his address book that also have a similar application.
The difference between the created Viber application and the American WhatsApp is that it is based on voice calls, although the possibility of free text messaging is provided.
Developers had to take money forrealization of their ideas among members of their families and friends. By 2014, 11.4 percent of the company's shares were owned by the Marco family, just over 55 percent belonged to the Shabtai family of Israel.
About the share of Magazin is not known, only there is information that the founders of the company in its organization invested part of the funds earned with the help of iMesh.
When the Japanese company Rakuten decided to purchase Viber, it already invested about twenty million dollars.
The place of registration of Viber Media is Cyprus andThe United States of America, however, programmers use from Belarus, where the workforce is cheaper. If compared with Israeli programmers, then the use of Belarusian companies costs more than twice cheaper.
What invented Igor Magazine, reallywas evaluated in recent years. At first, from VibER, there was no serious profit. The founders started monetizing the application from November 2013. To this end, they launched a store with stickers - colorful drawings, attached to text messages.
Users can enjoy freestickers, but their set is limited. The choice of paid stickers is much more diverse. By the end of January 2014, application users had downloaded about one hundred million stickers.
Since December of the same year, the company has launched a second paid service - cheap tariffs for calls to mobile and landline phones.
To date, the user base of "Weiber" is about 280 million people.
The application confidently conquers the Russian market. The daily increase in users reaches twenty thousand.
Viber is primarily a platform for communication. In technical language, this is called OTT-service, in which VoIP is actively involved, as well as other functional.
This mobile application allows you tofree calls to all users of "Weiber", located anywhere in the world. With it, you can send free messages, while using group chats, send photos, information about current coordinates, add stickers to text messages.
The application has other interesting features.
As Igor says in an interviewShopman, Viber dials up to five hundred users per day. In one month, over three billion messages are passed through the network and more than two billion minutes is used to transmit information by voice.
In 2013 the company employed about 120 employees, the server part was serviced in Israel, and the client part was serviced in Belarus.
Soon the service "Weiber" was purchased by the JapaneseInternet conglomerate Rakuten for nine hundred million US dollars. This is considered the largest acquisition for this company, which intends to become the world's largest provider of Internet services.
From "Skype" application Viber differs in thatit was created from the very beginning for the mobile platform. "Skype" was adapted for a smartphone not immediately. It is this circumstance that determines the difference in the direction of the ways of development of these products.
For "Vaiber" mobile platform is basic, and for "Skype" - secondary.
"Whiber" from WhatsApp differs free of charge, the presence of a voice call and the constant addition of new features inherent only to this application.
For example, the "Weiber" has the opportunity to workon low-speed channels of mobile communication - EDGE. To this end, there is a constant testing of sound quality, searching for the golden mean, for which various codecs are tried. The optimization of the application to stabilize the work in the case of a weak Internet channel is being carried out, this should not adversely affect the sound quality characteristics.
"Weiber" is not only convenientuse and quality of communication in 3G networks, but also the efficiency of battery usage. If "Skype" is difficult for the whole day to keep on, then "VibER" works without problems for days. Even with Vibeber not running, the user has the opportunity to receive a call or message. Technical realization of this occurs by taking a service push message from the server.
It is worth pressing the "Answer" button, as an instant start of the program occurs, the connection is established almost immediately.
Experience shows that "Weiber" is able to work on a weaker device in comparison with "Skype".
Igor Magazin thinks the main secret"omnivorous" Viber initial development of it for a mobile device, that is, immediately considered the typical for such a device a strict limitation of memory and processor power. This makes it very economical to approach all resources.
For this purpose, the company's employees have collected a large number of various mobile devices that are used for continuous testing.
Actively developing smartphones and relatedtheir infrastructure allows a service such as "Weiber" to provide users with a set of services not only free of charge, but also at a qualitatively higher level, in comparison with the services provided by traditional cellular operators.
In an interview with journalists, Igor Magazine tells that when a free minute falls (which is very rare), he likes to listen to music and read a book.
As hobbies, he called mountain skiing and scuba diving.
In his words, it is not necessary to achieve anything specifically in life, the process itself is the main thing.
He calls himself a developer, not a politician, and therefore can not give empty promises.